The following content is considered nonlegal and nonbinding OPINION only, and does not legally assume any entity is responsible for the accuracy of any facts that may seem to be presented by any entity. Rather this is meant to be a starting point of research into the facts or truth. The standard of the reasonable person should be assumed with regard to any possible research into the facts or truth!
$400 million brand advertising might not be effective; US corps spend about $500 billion on marketing a year.
78 % of consumers trust peer recommendation, by only 14 % trust advertisers!
Nikeplus show that cultural commons or collaborative communities drive profits (about 40% increase in sales) rather than traditional advertising, so Nike is now spending 55 % less on traditional advertising!
About quarter million a year is spent for a few investigative stories per year, so few stories tend to lead the news.
It can be good to check sources at sourcewatch.org.
Unbalanced expressions, changes in style of communication, inconsistent communication can suggest stress or fear may indicate lying.
Fear, shock, confusion can make an honest person seem to be inconsistent, or a liar.
It is best to avoid angry or harmful communication and/or not interfere with other person's communications.
Miscommunication is common due to misperception often caused by environmental or different cultural conditions.
Communication should often be impersonal in business.
Communications can contain signal intelligence or hidden or multiple meanings.
Communications, especially in mass media, are often misinformed due to economic pressures.
Very shallow interpretations of information exist often in mass market media communications.
Some may think even the scores of games are under-witnessed and inaccurately reported mass market media communications.
The law about mass market media communications in media often only considers intentional malice, not possible delusional thinking, as a reason for redress or compensation.
It may be best to not believe most communications, including mass market media communications.
Few are trained to recognize lies (maybe 2%), especially when they are a standard practice of some professionals.
It is often very difficult to have a valuable lasting mass market media communication, such as a song, poem, video presentation, web site.
Often the public is bored with any familiar type of communication.
Extreme communications tend to get the most attention, including beauty, deformity, violence, sex any primitive or base instinct.
The slant can be by journalists can be silly. A young reporter can get a story that is too big for their abilities even with the help of a great producer. Public Relations is shown to be a difficult profession to have good ethics, but ultimately can impact major journalists or communications. SOME BELIEVE WE ARE ONLY AS GOOD AS WHAT WE COMMUNICATE! the communications industry has broad influence. The personal experiences of the communications professions can be used to advantage.
The cost of advertising or journalism doesn't mean it has high value, or reflect its value.
